Affair site Ashley Madison bought a Super Bowl ad once, costing them somewhere in the neighborhood of $2.5 million for 30 seconds of airtime. The ad was rejected on moral standards but they had that kind of cash to blow on 30 seconds of television, plus whatever production of the ad would have cost. There’s a lot of money in casual sex and affair dating sites, which is also the reason why most affair sites are bogus.

It’s free to launch your own blog through WordPress or Blogger. It’s fairly inexpensive to put up a website with a few pages on a low cost host. It costs a small fortune to launch a huge adult dating site. You need web designers to put the look together and programmers to ensure the database and all software used to make the matches works perfectly. You need customer service to manage issues. You need to square away billing through your own credit card processor or through the third party you hire. It takes thousands of hours and costs more money than you can imagine.

If you put those two paragraphs together you know that there’s plenty of money to be made in the affairs business but that it costs a great deal of money to launch a top notch site capable of bringing in millions of members. You end up with a huge number of bogus and outright terrible affair dating sites because they want the money but they don’t want to invest any money to get it. They hire a cheap designer to put together something quick and they buy a cheap database and matchmaking software off the shelf. With minimal investment a site can be created but it’s never going to be good.

In short, greed is the reason there are so many bad and downright scammy affair sites online. You can read reviews of a few of them here at Affairs Handbook. They’re always filled with fake profiles that make it seem like the best site ever because the girls are so hot and the girls never get back to you. They sign up plenty of free members but they never convert them to long term paying members so when you join you don’t actually have anyone to message and you’re out whatever you spent on the site.

The sex dating business is a volume game. If you don’t have a sizable member base you can’t serve your customers the way they require. It’s really difficult for a new site to break into the field because they have to spend a fortune in marketing to get new members to sign up. That’s why you see so many sites that exist purely to separate you from your dollars and will never provide you with a date, let alone an affair. It’s disappointing that such sites exist but if you read trusted reviews and get honest opinions you’ll be able to make an informed decision about the site you join and you’ll be having an affair before you know it.